Metro Manila mobile telecommunications subscribers perceive Globe Telecom services to be superior when it comes to 4G offerings and fast internet using a cellphone, prompting the telco company to dispute its competition’s sweeping and misleading self-declaration of being the “better network.”
Based on a brand health study conducted recently by Nielsen, an independent research firm, among the questions asked were hinged on brand perception, which included “the brand that is a leader in 4G,” “the brand that has the biggest 4G network,” “the brand that was first to offer 4G,” “fast internet downloading using my cellphone,” and “fast internet uploading using my cellphone.” Results show that Globe had a clear and significant edge over its rival on the abovementioned qualities. In other statements on brand imagery such as call connections and quality, SMS transmission, signal quality, coverage, load sending and receiving, Globe was at parity with competition.
