The challenge has been posed and many have answered. Numerous entries from various designers and aspiring digital video makers have been submitted to Pony Footwear’s digital video and poster art competition billed “Show Off.” Visionaries and cutting edge designers were asked to interpret Pony Footwear’s tagline, “Let’s Get It On,” using images, digital design, creative videos and a short narrative.
Over 200 Poster Art entries were submitted, showcasing the wealth of local talent in illustration, digital design, conceptual execution and photography. There were also original entries for the 60-second Digi-Film category, which took Pinoy artistry and creativity to greater heights. Most of the entries submitted truly captured the spirit and character of the brand, which also an important consideration during the judging.
Pony, of course, is an American brand of footwear and apparel, founded in Brooklyn, New York in 1972. Pony has since become a top global athletic brand and, by the ‘80s. By this time, the brand had been worn by champion athletes in the World Cup, Super Bowl, NBA and the likes.
