Reading has never been more rewarding with the latest co-branded credit card exclusive from the pioneering credit card brand, RCBC Bankard, and Fully Booked, the country’s first and leading specialty bookstore.
The new Fully Booked RCBC Bankard MasterCard is the latest credit card from RCBC, one of the country’s most progressive and largest banks. This new co-brand credit card gives book lovers access to some of the most unique finds and latest releases available in Fully Booked.
They can also enjoy a 10 percent discount instantly with every purchase at any Fully Booked branch, and get cash rebates of up to 10 percent as well as one free book on early purchases and on their renewal period.
Cardholders are even entitled to invites to exclusive events, special sales and new arrivals, discounts at partner establishments and an installment option of zero percent interest for big-ticket purchases.
“We are proud to be partnering with the country’s first and leading specialty bookstore. This partnership is a testament to our continuous commitment in strengthening our position in the market and expanding our clientele,” said RCBC Bankard President and CEO Oscar B. Biason.
Fully Booked’s Managing Director Jaime Daez likewise expressed his interest in entering into a partnership that will enhance the experience of his establishment’s discriminating patrons.
“Fully Booked, from the start, is all about going beyond the idea of an ordinary bookstore, and offering innovative experiences that delight our readers,” Daez said. “We are confident that having our name in a credit card product together with an industry pioneer contributes greatly to this end.”
Pioneering co-branded cards
Biason pointed out that the partnership with Fully Booked demonstrates RCBC Bankard’s continuing success in developing co-branded card products that are industry pioneers. The Fully Booked RCBC Bankard MasterCard is the country’s first specialty bookstore co-brand credit card.
An alliance with the highly-esteemed LJC Restaurant Group produced the first fine dining credit card brand, the LJC-RCBC Bankard MasterCard. The Mango-RCBC Bankard MasterCard, meanwhile, is the first credit card co-branded with a premier fashion brand. In the home-building supplies industry, the Wilcon-RCBC Bankard is the first to cater to the needs of homeowners and building designers.
These are just some of many other co-branded card products that enable RCBC Bankard to offer innovative products and services that fit the lifestyles of specific markets.
“We constantly develop exciting and lifestyle-enhancing solutions that will meet our clients’ needs and exceed their expectations. For us, customer satisfaction remains as our number one priority,” added Biason.