Turning the old into the new, MEMO gives classic pieces and wardrobe staples a chic makeover with its pre-holiday collection in Urban Chronicles.
Inspired by the changes in the lifestyle needs of today’s working professionals and dynamism of the modern urban landscape, the collection kept in mind personality and even job type by incorporating three of fashion’s hottest dictations-smart layering, color-blocking, and sartorial touches.
Urban Chronicles revolves around how the city is this huge living entity that pulses with activity. With so many things going on at any given time, the city also presents different faces to the people who live in it- and these individuals, in turn, have a variety of stories to tell. MEMO is delving deep into these tales while providing contemporary work wear that fit into every story’s setting.
The collection is compared of primary work wear that experimented with outer pieces and separates that works perfectly on their own and when worn together. Function and ease of movement were the key considerations as each was designed to fit various categories-including weather, occasion, and type of work.
As the country’s authority on fashionable contemporary work wear, MEMO provides versatile boardroom staples that are spot in terms of global trends, via detailed, tailored, and functional renditions for the perfect put-together, business-appropriate finish.
Overall, MEMO helps young working professionals exude style, status and success through their work wear choices. By offering wearable pieces that remain globally-attuned to the capriciousness of the city and the ever-changing trends of fashion seasons, MEMO is giving today’s young professional reliable business wardrobe that can accompany them as make their way up the corporate ladder.
For store locations and more information about the brand and collection, visit www.memofashion.com , www.facebook.com/memofashion and www.twitter.com/memo_fashion