Uniqlo launches UniqStyle

UNIQLO, a global apparel brand known for its MADE FOR ALL philosophy, launched today the “UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista”at the SM City North EDSA – The Block in Quezon City. This campaign is an online photo submission and voting contest which allows one to share his or her unique fashion style via Facebook application or simply vote a UNIQSTYLE, to win exciting UNIQLO prizes.

To -join, simply “LIKE” the UNIQLO Philippines Fan Page (https://www.facebook.com/uniqlo.ph), access the application and click “Allow” to enable it. - Fill in the required details and - upload -entry with a corresponding caption. It’s that easy! For voters, just “LIKE” the UNIQLO Philippines Fan Page, provide personal details and get started by clicking “Vote.” - Voters can vote as many times every after 8 hours.

For the street fashionistas, a UNIQSTYLE Search Truck will roam around Quezon City from October 13 to November 8, where one can try UNIQLO -pieces inside the truck and immediately upload his or her photos right inside the UNIQSTYLE Truck.  Mall goers have a say too. From October 20 to November 4, mall goers at SM North EDSA can drop by at the UNIQLO hoarding wall where they can vote their favorite UNIQSTYLE using the available Ipads  stationed at the area.

Uploaders can win as much as P32,000 worth of UNIQLO shopping spree while as much as 15 voters can each get P1,000 worth of UNIQLO gift certificate. There will be 4 finalist every week where the Cast’s Choice and ultimate winner will be selected.

The “UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista” promo seeks to provide Filipinos an early experience prior to the opening of UNIQLO’s newest store in the country, which will be located at the 2^nd floor of the SM City North EDSA – The Block.

“We’re quite excited with this promo because it again gives many Filipinos the opportunity to showcase their individual fashion style and sense using UNIQLO clothes. We believe this activity will generate extensive attention towards the opening of UNIQLO’s second store in the Philippines, much in the same way the UT Vote and Win promo did for the UNIQLO IN MOA. We can’t wait,” declares Katsumi Kubota, Chief Operating Officer, Fast Retailing Philippines, Inc.

PROMO DETAILS:

UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista

Prizes:                                   

For winning photo entries

4 Finalists every week will automatically get P5,000 each; there will be a total of 16 Finalist at the end of 4 weeks

From the 16 Finalists, the following will get additional prizes:

4 winners “Casts Favorite” will get P7,000.00 Gift Certificate each

Out of the 4, one will be chosen Ultimate UniqStyle Winner and get additional P20,000.00 Gift Certificate

For winning voters

60 winners of P1,000.00 Gift Certificate every week x 4 weeks= 240 winners

1 Ultimate Voter will get P 5,000.00 Gift Certificate  at the end of the 4^th Cut-off

Period:                                 
October 13 to November 8, 2012

                               

PHOTO ENTRY MECHANICS:

1. “Like” the Uniqlo Philippines Fan page (https://www.facebook.com/uniqlo.ph) to access the third party application where promo platform is located. If you are already a fan of Uniqlo Philippines Facebook Page, you do not need to do so.
2. Enable the application to access your Facebook profile account/s by clicking “Allow”.
3. Before uploading, fill-in the details below:
1. First Name
2. Last Name
3. Birth date
4. Mobile no.
5. Address
6. Email Address

4.        Upload the photo of your Fall or Autumn Style and write a caption to answer: “What Uniqlo item/s are you wearing and how Uniqlo makes your style unique?”

5.        The photos and captions must meet all of the following minimum requirements:

a.        Must be showing own style with Uniqlo clothing and/or items 

2. Photo should be his own and not stolen from any other user/photographer, or taken from the web.
3. Photo can be taken from any of the following: digital camera, mobile camera.
4. Photo must be in a simple .jpeg format and must be 2MB minimum but should not exceed 4MB in file size.
5. Photo must be clear and contain wholesome images;
6. Photos must not be obscene, offensive, disparaging or discriminatory to any person or entity, whether living or already deceased.

6.        Within 24 hours from receipt of the entry of the participant, The Loop, hereinafter referred to as the “Facebook administrator” shall send the participant an electronic data message (eDM) and registered email; address informing the participant whether he or she is qualified to join the promotion and whether his or her entry/ies meet the minimum requirements for participating in the promotion. The decision of UNIQLO Philippines and the Facebook administrator on this matter shall be final.

7. Qualified entries shall be posted in the Photo Gallery of the promotion application found on the Facebook page of UNIQLO PHILIPPINES as well as on Uniqlo North Edsa the Block Activity Wall as a photo exhibit weekly.
8. All photos will be evaluated by the promo organizers before uploading on the gallery.

9.        During the duration and at any stage of the promotion, organizers of the promotion may disqualify participants who fail to qualify pursuant to the qualifications specified in these mechanics and their decision on the matter is final.

10.     Photo entries may be shared to encourage voters/likes as well as invitation to join.

11.     You may submit as many photo entries as you want; only one registration is needed.

12.     A Finalist can only win once for the whole duration.

13. Uploaded photos should not contain any kind of drastic photo manipulation.

VOTING MECHANICS:

1.        “Like” Uniqlo Facebook Page to view the UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista Gallery

2. Fill-in details to be able to vote:

1. First Name
2. Last Name
3. Birth date
4. Mobile no.
5. Address
6. Email Address

3.        Vote for your preferred UniqStyle by clicking “Vote”. You can vote again after 8 hours.

CRITERIA FOR JUDGING

For Weekly Finalists:

A.Number of Votes	20%
B. Seamless integration of Uniqlo Fall or Autumn items to the overall outfit -If there is tasteful combination of style and color -The UNIQLO item brings the ensemble together -If the UNIQLO item properly/tastefully complements the overall beauty/symmetry of the whole outfit	40%
C. Overall impact -If outfit pops or stands out or eye-catching	40%

Weekly Finalists can only win once for the whole promo duration.

After 4 weeks, entries of the 16 Finalists will be judged internally by the Uniqlo Cast members to be monitored and verified by a DTI Representative to determine the each Cast’s UniqStyle Choice [Uniqlo Casts includes: Nikki Gil, Chito Miranda, Chris Tiu and Isa Calzado]. 4 out of 16 Finalists will be chosen to get P 7,000 Gift Certificate each.

Criteria for Judging the 16 Finalists:

A. Uniqueness of style -Novelty/Creativity in showing or featuring the UNIQLO Fall or Autumn Collection -It must be current and in-fashion -Classic and timeless appeal	25%
B. Seamless integration of Uniqlo  Fall or Autumn items to the overall outfit -If there is tasteful combination of style and color -The UNIQLO item brings the ensemble together -If the UNIQLO item properly/tastefully complements the overall beauty/symmetry of the whole outfit	40%
C. Overall impact -If outfit pops or stands out or eye-catching	35%

 Casts Choices will get P 7,000 Gift Certificate each and among the 4, Ultimate UniqStyle Winner will be chosen and get additional P 20,000 Uniqlo Gift Certificate and the 16 Finalists will get P 5,000 Gift Certificate each.

Criteria for choosing the Ultimate UniqStyle Winner:

A. Criteria - Based on their previous rating that determined their inclusion or place in the Final 4.	35%
B. Votes -Based on the number of votes they gained throughout the promo period.	20%
C. Uniqlo Representatives’ Scoring - Based on Uniqlo Representative’s personal choice, taste and preference	45%

 Be uniquely stylish, post it online and you may be the next UNIQLO Fashionista.