Since its introduction in 1935, TDK has been dedicated to enriching our experiences and lifestyle with masterfully engineered and specially designed media products. From electronic materials to recording and data-storage media, TDK made sure that each of their products carries on the company’s aim to “contribute to culture and industry through creativity”. True enough, they became known world-wide for the production of magnetic tapes, which was also shortly followed by the infamous music icon, the compact cassette in 1966.
TDK also boasted of an impressive portfolio of magnetic and optical media products. First there was the videotape and the CD-R that claimed its fame on their respective eras. In 2004, TDK became the first brand to develop the Blu-ray post DVD technology.
When Imation took the brand under its wing in 2007, they continued to market TDK Life on Record brand products such as recordable DVDs, CDs and Blu-ray discs, and developed more innovations such as flash drives, tape cartridges, headphones and computer speakers. As a tribute to TDK’s motto, they continued to tailor-fit these products to cater the ever-evolving digital music culture.
Continuing the TDK Legacy
In 2010, Imation broadened the TDK Life on Record line with the addition of high-quality audio products and headphones. With this new venture, TDK will accommodate more and more people with different musical taste and needs and at the same time, continue to uphold the legacy it started.